The results are in! Financially Consumed recently polled readers on the factors that they consider to be important when making a car buying decision.
The poll has been open for five (5) days and has recorded responses from 41 readers in that time. While this small audience may not technically satisfy the scientific definition of a representative sample, we’re going to tally the results anyway.
Car Buyer Factors Poll 2011
Readers were asked to select the Top 3 factors that influence their car purchase decision. The chart above shows the percentage of respondents that selected each factor. The Financially Consumed reader responses are displayed in green, and these are compared to Consumer Reports survey results from 2011 (blue) and 2010 (red).
- Financially Consumed readers rate value as the most important car buyer factor. I expect this is because the blog has more of a financial focus compared to Consumer Reports, whose readers rate safety as their most important factor.
- Environmentally Friendly / Green car buyer factors are more important to Financially Consumed readers than Consumer Reports readers. Not sure exactly why this factor was is so important, especially with gasoline prices at 12 month lows. Perhaps green cars are highly correlated with value by our readers.
- Performance was the second least important factor to Financially Consumed readers, but the third most important factor for Consumer Reports readers. Readers are not prepared to compromise on value and green factors for increased performance.
- The other factors were fairly well aligned with Consumer Reports findings, especially considering that our small sample size has a 10%+ or – margin of error.
I thought that technology and innovation would have been a more significant factor. It seems like we demand more gadgets in our cars all the time, and in my view technology is a driving force behind green innovation. The results here and the comments on the poll indicate that we each see these factors very differently. Truly understanding what is important to car buyers is a challenging business.
What are your thoughts on the poll outcomes? Any surprises?