The commercialization of our holiday calendar is complete. It seems like every single national day of significance is associated with a retail promotion of some description.
The frenzy of activity at Wal-Mart on the eve of these holidays is surely a barometer of consumer confidence and a powerful measure of economic strength. Is it necessary to merchandise Christmas decorations in September, and is Valentine’s Day really all about candy, and stuffed animals? I understand that retail marketing is super competitive but I think too many of us get suckered into believing the advertising and enable the entire process by filling our carts with stuff.
The graphic below is a representational retail calendar for any given year. It has been adapted here from a calendar produced by the National Retail Federation and is published as a planning guide for retail shop keepers. If you ever get the feeling that there’s always a sale going, you’re probably right. Energetic shop keepers can keep you engaged year-round with creative holiday themed marketing.
Do you think our holidays have become over-commercialized?