The Vanguard Group is off the movies. The investment major is running a series of advertisements in theatres. The ad spots resemble movie trailers and are in fact shown with the trailers before your feature film plays.
They’re well made, funny, and seem to be appropriately targeted at the movie-going audience. Without access to the advertising agency brief I can’t definitively say exactly who they’re targeting. However, in my opinion the ads are aimed at younger investors, clearly with money, socially active, and independent. Overall the ads are gender neutral although you might have a different opinion.
I respect the fresh approach that Vanguard is pursuing here and hope it will be successful for them. I’m sharing three of the ads below for you to enjoy. They’re super-short so don’t bother with the popcorn.
A Walk In The Dark – Vanguard Movie Trailer
Don’t Look Now – Vanguard Movie Trailer
Say Goodbye Again – Vanguard Movie Trailer
Which Vanguard Movie Trailer do you like the best?